Seth Godin is a very smart man. I read every post and have read many of his books. The rest are on my list. If you want to be smart about your business, pay attention to what he says. I haven’t agreed with every single thing, but everything has made me think about some aspect of interacting in the world today.
While advising you today to ignore sunk costs, he uses an example of something dear to my heart: spelling errors! Specifically, stationary vs. stationery.
Today’s tip:
if you mean the paper that you write notes on, it’s stationery. Remember the E. Paper is for letters. Stationery has an E.
Stationary means standing still.
If the shop owner had remembered this, he could’ve avoided being called out for his failing grade in spelling. But then Seth wouldn’t have such a good example of the need to pay attention to the details, now would he?
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